Attempting to extract and share valuable pieces of informationĪll of those points work together to create some really great, uniquely valuable content that can’t be found anywhere else.
Compensating the person you’re interviewing, in some cases.Planning specific questions to solicit the best answers.Interviewing someone of authority and knowledge.Hand-picking the person you’re interviewing.In a perfect world though, you can do both and use the interview for a podcast, and transcribe it as a blog post.Īnd, in most cases, interviews make for good content because you are:
If not, your best option is to offer the content as a podcast and go from there. But if you do, it should be relatively shorter, and probably accompanied with video. Sometimes it’s perfectly fine to post an entire interview on your website or blog. To repurpose the interview as a blog post, article, or book excerpt If you try and do so directly from memory, you’re opening yourself up to a lot of possible error. Not to mention that when listening, you’ll find yourself needing to write down certain things anyway. Simply put, you can read faster than you can listen, as you’re really at the mercy of the pace of the interview (or, have to resort to speeding up the playback, which can just lead to greater confusion). If you’ve recorded an interview, why go through what is usually a hassle in transcription?įor better organization and ability to pick and choose key points Even if a person was interviewed 100 times by the same person, each sitting would offer a new nugget or valuable insight.īut, that unique value can quickly go out the window if a) you fail to record the interview b) you fail to preserve the interview c) you botch the interview transcription. What makes interviews special is that every single one is unique. Affiliate Disclosure: This post contains affiliate links within the content, sidebar ads, and in other areas, which means if you click those links and make a purchase, I will receive a commission.